Recent innovations in academic research on topics such as executive compensation, audit fees, and corporate culture have yielded several data sources and methods for generating leading indicators of organizational outcomes. An unexplored benefit of such research is that practitioners may be able to apply similar data sources and methods to understand better how employee or customer traits link to organizational outcomes. This presentation will give specific examples from academic studies that employ data sources such social media preferences; the mandatory expanded disclosure of executive compensation details; the voice recording, written language and speaking style of executives; and the variation in the level of an organization’s audit fees not explained by observable economic factors.